Wow, as soon as this arrived I thought "wow" and stuck it on, styled in a slightly geeky fashion with a white shirt underneath, I have worn this for a week solid now and people are starting to talk, not just about the sweatshirt with it's huge white Trunk logo on, but also about my personal hygiene. But who cares when I look this good. By the way, these are ORGANIC COTTON EARTH POSITIVE sweatshirts in a lovely deep grey, They are ace.