Sainsbury's Own Label Book - EXPANDED REPRESS!!!!

Sainsbury's Own Label Book - EXPANDED REPRESS!!!!

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Sainsbury's Own Label Book £16.99
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Sainsbury's Own Label Book - EXPANDED REPRESS!!!!

So, in about 2011 Fuel Publishing produced a book called Own Label - Sainsbury's Design Studios 1962-1977. This book, conceived and written by me me me took five years to make and once published caused quite s stir in the design and nostalgia communities. It quickly became a design book classic, thanks to the paired back and unexpected naive but brilliantly powerful designs for the supermarket's own label goods. It also got placed as curriculum essential for design students and within 12 months the original 5000 copies were all gone, and shooting up in price. Last year, people on Amazon were asking £400+ for a copy (I saw one for £1200). There were never any plans to repress the book (it was privately funded for a one-off edition), until this year when the Design Museum decided to put on a exhibition of Sainsbury's Own Label packaging - from May to July. The Design Museum bookstore wanted 400 copies of the book, so with this order in place we saw that a short repress could be managed. A visit to the Sainsbury's archive revealed a strange cuttings book we had not seen before, full of awesome 1960s and 1970s leaflets for the store, so we decided to expand the book with this new material. 32 pages of it in fact. So, there are just about 1000 of the new expanded book printed, 400 to the Design museum, I have just 50. RRP is £20, BUT for my fabulous mailing list they are less.